A new craze has swept social media in China in which young, single women who are not pregnant wear fake bellies to take maternity photos in advance of giving birth.
The so-called pre-set photoshoot trend sees the women hoping to capture and celebrate significant moments while they are still in their prime.
The country continues to see a trend of low marriage rates and declining birth rates.
In the first nine months of 2024, only 4.75 million couples registered marriages, according to the Ministry of Civil Affairs.
However, amid the decline, the "premade maternity photos" craze was propelled into the national spotlight after a video posted online by "Meizi Gege," a Generation Z influencer from Hunan province in central China who has more than 5.7 million followers on a major social media platform.
On October 13, she shared photos from a maternity photoshoot showcasing her slender figure and youthful glow, and exclaimed.
"While I'm still slim, I wore a fake belly to take maternity photos and enjoyed a pre-made life. I even did it with my best friend!" the influencer said.
In the video, the photographer is seen attaching accessories to her, while another person helps put on the "fake belly," she then proudly shows off her perfect figure.
A woman who had seen the video said: "I have learned something new. I am going to buy a fake belly and take maternity photos while I am still at my slimmest!" to which the influencer replied: "How can people be so smart!"
Another 26-year-old graduate said that she had already taken her maternity photos at 23, despite not being married yet, while a third said that she had taken wedding photos at 22, "just in case I get wrinkles by 30".
Taking pre-set maternity photos is not complicated.
All you need is a "fake belly," available in various textures and sizes for the early, middle, and late stages of pregnancy from online stores.
The popularity of such photos is driven by women's desire to ensure they have beautiful maternity photos regardless of body changes later in their pregnancy.
However, there has been public concern that they reinforce "white, skinny, and young" beauty standards, promoting anxiety about appearance and body image among new mothers.
Editor: CH
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