Retail giant sparks debate over bride price, lavish wedding ban




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Retail giant in China is stirring up discussions on social media with controversial new rules that require employees to reject bride prices, forgo extravagant weddings, and avoid depending on their parents for purchasing houses or cars.

On November 20, Yu Donglai, founder and chairman of Pang Dong Lai, a retail chain based in central China's Henan province, announced that the company will implement new measures next year to promote employee "independence" and a "rational, high-quality" lifestyle.

The measures prohibit bride prices and lavish weddings, capping banquets at five tables, while encouraging employees to refrain from relying on their parents to buy them houses or cars.


Yu stated that employees who fail to adhere to these rules will lose all company benefits.

He also emphasised that these measures aim to cultivate a healthier social environment.

"I hope employees nurtured by the company will develop confidence, independence, and strong character, leading vibrant, passionate, and fulfilling lives," Yu said.

An insider from Pang Dong Lai revealed that these requirements are not yet formal regulations but are being promoted in advance.

They emphasised that the measures are designed to respect individual rights, stating: "These guidelines aim to inspire a better life, encouraging individuals to embrace genuine love and avoid unnecessary extravagance."

Pang Dong Lai's new rules quickly garnered attention on social media, amassing over 100 million views on Weibo and igniting heated debates about whether companies should be so "intrusive and meddle in employees' personal lives".

One supporter wrote on Weibo: "The larger the company, the greater its social responsibility. Addressing outdated practices like excessive bride prices aligns with national values. Pang Dong Lai is setting a commendable example for other employers."

Conversely, another person disagreed: "These rules have crossed the line! Weddings and home purchases are personal matters, and the company has no right to interfere."

A third individual suggested: "If the penalties were replaced with incentives, these rules might be more acceptable."


Editor: CH



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