By Barnaby Lofton
Baijiu brand Jiangxiaobai is the one of the newer fads taking over the late-night scene we think. It has less of that strong, rubbing alcohol flavor than Erguotou or even Maotai and its generally geared towards Chinas younger generation.
Recently, Jiangxiaobais peach flavor has been heavily marketed on WeChat and Weibo, with eager 20-something-year-olds apparently loving the boozy nectar.
Image via @7777/Weibo Translation by Barnaby Lofton for That's
We came across Jiangxiaobais peach and apple flavors at our local convenience store earlier this month, both spirits housed in colorfully labeled 100-milliliter bottles. Of course, it was unanimously decided to try both because why the hell not?
Upon opening the peach baijiu, the first thing we noticed was an overpowering peachy scent. It honest to goodness smelled like a Bath and Body Works body spray. Surprisingly, the fruity booze went down smooth, like a swig of water, and was genuinely pleasant to drink. We reckon it would also work well in a baijiu-focused cocktail.
Next up: apple.
Right off the bat, the apple baijius aroma was not quite as pungent as the peach-flavored variety. It smelt less like an overpriced body spray and more like those green apple-flavored cavity-inducing jolly ranchers we ate as kids.
The apple flavoring was unable to conceal or blend with the alcohol taste and, as a result, it didnt go down nearly as easily as the peach baijiu.
Overall, the sentiment in the editorial office ranged between unimpressed and delighted with the peach baijiu taking the majority of the accolades.
Whos drinking it: hipsters, cheapskates, tired moms whove made the switch from afternoon wine to afternoon baijiu
Price: RMB20
READ MORE: Heytea Has a Boozy Fruit Tea and We Tried It
[Cover image via @/Weibo]
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