This years Double 11 marked the online shopping frenzys 11th year, and the first since Jack Ma officially retired from Alibaba.
Were you part of it today?
Here are a few numbers to put this mind-blowing annual e-commerce madness into perspective.
In only 1 minute and 08 seconds, Tmalls Double 11 total turnover reached more than RMB 1 billion. That skyrocketed to RMB 10 billion in trading volume at 1 minute and 36 seconds!
How does it compare to its 2018 figures?
It took the e-commerce giant 2 minutes and 05 seconds to reach that volume a year ago, and 3 minutes and 01 second to do it back in 2017. In a nutshell, 2019 marks another record-breaking year.
If you were part of the other hundreds of millions of online shoppers impatiently waiting to fill up their shopping cart on Taobao, chances are you came across this page at or after midnight due to the overabundance of users.
In 5 minutes and 25 seconds, Tmalls Double 11 sales exceeded RMB 30 billion. To put this into perspective, it took Tmall 12 minute and 14 seconds to hit RMB 36.2 billion last year.
How far did it go this year?
In approximately the same amount of time, at 12 minutes and 49 seconds, Tmall passed RMB 50 billion in sales.
At 1:03 AM and 59 seconds, the total turnover on Tmall from Double 11 exceeded RMB 100 billion.
Heres an overview of the total sales from recent years:
2011: RMB 5.2 billion
2012: RMB 19.1 billion
2013: RMB 35 billion
2014: RMB 57.1 billion
2015: RMB 91.2 billion
2016: RMB 120.7 billion
2017: RMB 168.2 billion
2018: RMB 213.5 billion
Sales for this years Double 11 are expected to exceed RMB 300 billion.
Did you manage to buy anything last night?
What was your biggest purchase/discount?
Personally, I kept it quite simple: some food, clothes, and cosmetic products.
What about you? Let us know in the comment section below!
Do you know who started Double 11?
If you guessed Jack Ma, think again You might want to reach this article about the newly appointed CEO of Alibaba. He may or may not have something to do with this annual e-commerce frenzy.
This Is Jack Ma's Successor. What Makes Him Fit for It?
Source: alibaba
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